It was entertaining, especially for discovering historical aspects of a perfume or anecdotes. I think before the book 'The Guide' came out in 2008 I think I used to read Turin's blog which I think was called 'duft notes' or something like that. The point is that mere qualifications don't render an opinion, however respected, correct. The point is not that he's unqualified to have a respected opinion.

But it's inaccurate to say he doesn't have those qualifications, and claiming otherwise doesn't support your argument against him: it weakens it. You can certainly disagree with his perceptions and assessments regardless of his qualifications.

None of this is to suggest you should hold him in any higher regard than you do. Finally, he's twice won the Prix Jasmin for his perfume writing, which is a pretty solid credit-unless you consider the Comité Français du Parfum unqualified to judge. In 2001 he became chief technical officer of Flexitral, where he uses his theory of olfaction to design new fragrances and flavor molecules.' So, yes, he's employed in the fragrance industry, though he wrote the first edition back in 1992. Also, per his bio: 'Since 1996 he has worked on primary olfactory reception and the prediction of odor character. His book wasn't a vanity publication: he got paid to write it, and he gets paid any royalties that exceed his advance.

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